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BERKELEY 

CALIFORNIA 



BY WELLS DRURY 

Secretary of the 
Berkeley Chamber of Commerce 



"How far is it to Berkeley?" — King Richard II., act ii., scene 3. 
North latitude 37° 52 ' 23". 6. Longitude west from Greenwich 
122° 15' 40". 8. Thirty-tive minutes from San Francisco. 



ISSUED BY 
SUNSET MAGAZINE HOMESEEKERS' BUREAU 
SAN FRANCISCO, CALIFORNIA 

FOR THE 
BERKKr.EY C Ii A M H E R OF COMMERCE 



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MeatmoBt Olttg of tlj0 Mwtmofit ^ra 

"HSfBtmara tlje tatftat of tmpin takta its ttrag." 
— ffiiflljop Bf rkel*g. 

^ag. tuliat 0l|nU bt Bmh of tijf Qtctxt liBl|Op*B touin?— 

SiBl|op. anil propl|ft, anb poft atti fiftr— 
I01|g, plurk up a rflJar. attb aft I|Fr fam? tumitt 
31« 0nlJi attlJ itt flom^r-ffb atmoHpIff r{. 
aittg of rittffl in Btoma to hi— 
Clafiattal. arljolar-built Ifrk^lfg. 

Agf. uinlf I|f r fair atorg — aa fair aa a atar. 

Aa Bmttt aa I|f r apa-min&a, aa atron^ aa ifit ata— 
(Eitg tuittj nrtif r a atain or a arar ; 
(Sitg of bf eiia anh of if ating. 

^fa-horn ant» aun-br^li Mntn to to— 
iiatrljbaa, magntfirfnt l^sxksU^, 

— SanqtAn fflttkr. 




MILLER, THE POET OF THE SIERRAS, AND HIS TRIBUTE TO THE CITY OF DEEDS AND DESTINY 



BERKELEY 

CALIFORNIA 



COME with us to the pleasant city of Berkeley. You are planning to visit 
California during the Panama-Pacific International Exposition in 1915 — 
possibly before that time — and you know that the hospitality of this 
generous commonwealth is extended to you. When you reach this semi-tropic 
region your first question will be, "How far is it to Berkeley?" Answering 
this inquiry and many others touching California's University City, these pages 
candidly and briefly set forth some of the attractions of Berkeley and vicinity. 
The statements are submitted as matters of fact, with the intent that when 
you come to Berkeley you will find conditions as represented. 

When generous Nature in happy mood set out to provide a delightful 
dwelling place for her sons and daughters, she hollowed out the ample marine 
basin that is world-famed as San Francisco Bay. Today upon the margin of 
this land-locked haven hundreds of thousands have their habitations ; and other 
thousands are looking hitherward, expecting or hoping to augment the hosts 
of home-builders within these favored precincts. In completion of this benefi- 
cent work tliere was provided this site for an ideal city, at a point directly 
opposite the harbor entrance, where the land rises gently from the shore to 
the hills : — and this place is called Berkeley. 

In Berkeley diversity of topography afifords ample range for choice of 
residences, suiting the taste and means of all who come. Those who prefer 
the fresh and breezy uplands, — with the sweeping view of the bay, the Golden 
Gate, and the open sea beyond, — may select the higher elevations, while others 
will choose the lower hillsides or the pleasant plain, stretching conveniently to 
the water's edge. 

From a commercial standpoint Berkeley scarcely has begun to show the 
development of which it is capable. Iniprovement in this field has been remark- 
able during the past five years, and the outlook for the future is favorable. 

Factories here find superior accommodations on level, commodious tracts, 
and near tidewater. Two trans-continental railways jiass through the manu- 
facturing district of Berkeley, with spur tracks and sidings for "factories and 
warehouses. In consequence ])ro(luctive industries and well-conducted business 
enterprises yield remunerative returns. Expansion in this direction may be 
expected soon, and this increase will ofifer attractive openings for capitalists. 
Freight charges on manufactured articles brought from eastern points are 
sufficiently high to produce an effective margin in favor of those who establish 
plants on the Pacific Coast. 

To enterprising and capable manufacturers the natural advantages of 
Berkeley as a site for factories will appeal upon examination of the conditions 
that prevail here. 









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THE SOUTHERN PACIFIC STATION. BERKELEY IS SERVED BY 3,130 SUBURBAN TRAINS AND CARS DAILY 



Berkeley's Uninterrupted Prosperity. 

The advancement of Berkeley is founded upon a substantial basis, as 

illustrated by the gradual and uninterrupted rise of the total number of 

inhabitants. 

Population of Berkeley in 1912 (carefully computed) 43.659 

Population of Berkeley in 1900 (official census) 13,445 

Gain in twelve years 30,214 

No other city of equal size in the United States has had such rapid growth. 
The ratio of increase is undiminished, showing that the causes which operated 
during the past decade to bring population to this city are still potent. The 
inquiry for information concerning this community was never so active, and 
the prospects are favorable for a greater accession to the population between 
now and 1915. ^.. J 

Berkeley's advance, phenomenal a.^.:it is, would not, if isolated, prove 
attractive to the wise and careful honie-seeker, who would wish to be assured 
that neighboring communities also are progressive. Happily, statistics prove 
that Oakland, Emeryville, Alameda, Richmond. San Francisco and the Marin 
County cities are growing rapidly, and that the entire state of California is 
enjoying a splendid prosperity. 

Educational Capital of the Pacific. 

Berkeley's primacy as an educational center is undisjwted. Here is the 
scat of the University of California, one of the chief scholarly institutions of 
the world. Around the university are groups of colleges, academies and schools 
devoted to all the fine arts, and to various handicrafts and industrial pursuits 

4 



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THE SANTA FE RAILROAD STATION. THIS CITY HAS AT HAND SEVERAL MAJOR RAILROAD SYSTEMS 

that appeal to minds devoted to the higher calHngs, as well as to the practical, 
every-day affairs of modern times. So varied are the offerings of instruction 
that there is no branch of inquiry which may not be pursued with advantage 
in Berkeley. 

The public school department of Berkeley leads in important particulars. 
So favorably are these schools known abroad that families come here from 
all parts of the state in order to place their children in the various classes. 
These elements have contributed to the creation of a community of culture 
and refinement. Social conditions are all that can be desired. 



Superior Transportation. 

Berkeley's substantial prosperity is increased and made more sure by the 
superior transportation facilities enjoyed by the people. Electric power is used 
exclusively for the urban and inter-urban trains and cars. 

This table gives an idea of the passenger service : 

Passenger trains between Berkeley and San Fraiu-isco, daily 630 

Trolley cars between Berkeley and Oakland, daily 2.'iOO 

Electric cars operating entirely in Berkeley, cross-town and extensions 536 

Experts in transportation declare that no other community of similar size 
in America is served so well and so economically as Berkeley. The trip from 
Berkeley to San Francisco is made in thirty-five minutes. The fare is ten 
cents ; by commutation, five cents. From Berkeley to the center of Oakland 
the time is twenty-five minutes or less; fare, five cents. For five cents the trip 
may be made to Alameda, Fruitvale, Dimond, and other points. The thriving 
cities of Albany and Richmond. I'ullman and Stege. immediately to the north 
of Berkeley, are reached by means of electric trains and steam railroads. All 

5 







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these cotiimunities, and San Francisco, contribute to Berkeley's population. A 
person having- business in any of them can live in Berkeley. 

These conveniences of ingress and egress must be reckoned as advantages 
of immense significance in a well-ordered life. The householder in this city 
enjoys the privileges of metropolitan recreations and anuisements while keep- 
ing a home amid sylvan surroundings — a condition that meets the needs of 
those who care for the restful atmosphere of a quiet neighborhood after the 
activities of the day. 

Two transcontinental railroads that pass through Berkeley — the Southern 
Pacific and the Santa Fe — carry passengers and freight to and from all parts 
of the country. The Western Pacific, which has its terminus at Oakland, 
Berkeley's sister city on the south, contributes its influence to the equaliza- 
tion of traffic charges. Daily freight-steamer service between Berkeley and 
San Francisco adds the element of water competition, minimizing freight rates. 

The San Francisco-Oakland and Terminal Railways Company (known 
as the Key Route), with a terminus in Berkeley, is planning to extend its lines 
to the Santa Clara Valley and other parts of the state. 

The hills dividing the counties of Alameda and Contra Costa have been 
pierced by a tunnel. Through this, traffic by teams and automobiles is large 
and is growing. A second tunnel is in course of construction, to be used by 
an electric railway which will give quick connection between the large cities 
on the east side of the bay and the agricultural and horticultural valleys beyond. 

There are a number of centers of social and business activity in Berkeley, 
the different districts being designated as Alcatraz, Ashby, Dwight Way, 
Bancroft at Telegraph, Shattuck-Center-University, Berryman, the Circle, 
Thousand Oaks, University and San Pablo, Virginia, Claremont, Cragmont, 
North Cragmont, Northbrae, Kensington, Arlington, Boulevard Gardens. Cerrito 
Park, Berkeley Highlands, Sunset Terrace, Regents' Park, the manufacturing 
section, along the water front on both sides of the municipal wharf. 

Weather and Climate. 

When a stranger is invited to a city his first inquiry is concerning- climatic 
conditions. He has a right to know something about the weather. Careful 
observations have been made at the University of California for twenty years, 
a synopsis of these observations showing that in an average year the rainfall 
is expected to aggregate twenty-seven inches, and this total is usually reached, 
insuring prosperity for this region, including, of course, all the cities on the 
Bay of San Francisco. The weather of the bay region is very much alike — 
practically the same — though the position of Berkeley insures a temperature 
slightly higher than that of neighboring communities. Berkeley has been 
charged with having climate for sale. This is not strictly accurate. You buy 
or rent your home and get the climate to boot. 

When you come to Berkeley you get a free prize package of climate with 
every square foot of land that you acquire, whether by purchase, lease or rent. 

Nothing could better illustrate the equable conditions here prevailing than 
the fact that flowers thrive perennially in the open air. Geraniums and similar 
flowers are plentiful in all seasons. On University Avenue, which is constantly 
fanned by the fresh breezes that come in from the ocean, there are a number 
of magnolia trees from thirty to forty feet high that bear fragrant blossoms in 
winter as in the summer. 

The higher temperature on this coast is attributed by weather observers to 
the warm Japan current which constantly sweeps toward California. 

Official weather reports during the month of January, 1912, show that in 
the area from the Great Lakes to the Atlantic Coast thermometer readings 
ranged from eight to twenty-eight degrees below zero, while throughout the 
Pacific Slope region, from the Mexican line to northern Oregon, the 



1^ mrX- 







temperature stood from twenty-eight to sixty degrees above zero. In Berkeley 
the coldest snap reported, which lasted less than an hour, gave a record of 
thirty-four degrees above zero. 

February is locally regarded as the least enjoyable of all the months, and 
taking the compendium of the twenty-year rej)orts of this month as a guide 
a fair idea of the "worst month in Berkeley" may be obtained. Those who 
live in less favored climes will have difficulty in remembering that all these 
readings indicate temperature above zero, therefore the fact is emphasized and 
must not be forgotten in arriving at a just appraisement of the Berkeley 
climate. 

METEOROLOGICAL OBSERVATIONS IN BERKELEY FOR FEBRUARY. 
TWENTY-YEAR MEANS (TEMPERATURE, ALL ABOVE ZERO), DEGREES, FAH. 



Mean temperature 49 . 1 

Highest daily average 56.9 

Lowest daily average 41.2 



Maximum temperature 66.8 

Minimum temperature 35.. 3 

Monthly range 31.5 



Here is an interesting table which gives an accurate summary of Berkeley 
temperatures for each month, based on the twenty-year observations : 



Temperature (Degrees Fah.) above zero 



Mean temperature 

Highest daily average 

Lowest daily average 

Maximum temperature 

Minimum temperature 

Monthly range 

Means of daily maximum temperature. 
Means of daily minimum temperature. 

Mean daily range 

Greatest daily range 

Least daily range 



Jan. 


Feb. 


Mar. 


Apr. 


May 


June 


July 


46.4 


49.1 


.50.1 


53.0 


56.0 


59.2 


59.2 


54.8 56.9 


58.8 


61.1 1 65.1 


68.0 


68.1 


39.2 , 41.2 


43.0 


47.0 1 51.0 .54.1 


55.1 


61.1 


66.8 


70.3 


76.1 81.6 85.0 


84.5 


,T1.9 


35.3 


37.2 


40.0 


43.7 


47.0 


49.4 


27.2 


31.5 


33.1 


36.1 


37.9 


38.0 


35.1 


53.4 


,57.3 


58.8 


63.0 


66.1 


70.9 


70.4 


41.8 


44.3 


45.2 


47.0 


49.5 


52.5 53.4 


11.6 


13.0 13.6 


16.0 


16.6 


18.4 


17.0 


18.4 


20.4 22.1 


26.5 


28.9 


30.6 


29.2 


5.2 


4.9 


6.1 


7.5 


7.5 


8.8 


8.6 



Aug. 


Sept. 


Oct. 


Nov. 


.59.0 


59.6 


,57.4 


53.1 


66.0 


67.6 


67.6 


62.4 


.56.0 


54.8 


51.5 


47.0 


81.6 


84.9 


83.1 


72.0 


.50.7 


49.2 


45.8 


40.4 


.30.9 


.35.7 


37.3 


31.6 


69.6 


70.2 


67.5 


61.5 


.54.0 


54.3 


52.3 


48.0 


15.6 


15.9 


15.2 


13.5 


27.0 


28.4 


27.9 


21.9 


8.0 


6.7 


6.0 


5.4 



Dec. 



47.7 
56.0 
40.6 
62.1 
35.1 
27.0 
.54.7 
42.9 
11.8 
19.2 
5.8 



RAINFALL 



Average precipitation 


Jan. 


Feb. 


Mar. 


Apr. 


May 


June 


July 


Aug. 


Sept. 


Oct. 


Nov. 


Dec. 


Rainfall, dew and fog 


5.20 


4.17 


5.38 


1.68 


1.29 


0.23 


0.02 


0.05 


0.67 


1.62 


2.84 


4.33 







The annual mean temperature in Berkeley, based on these official records, 
covering twenty years, is stated to be 54.1 degrees above zero. The highest 
barometer reading during tw^enty years was 30.829 inches, December 25, 1903 ; 
the lowest, 29.196 inches, February 22, 1901. The annual mean atmospheric 
pressure is 30.012 inches, (sea level). The average humidity for twenty years 
is 85.2 per cent. 

Two-thirds of the days in a month are usually clear or fair. July and 
August have the greatest number of days on which there is a high fog or 
sea mist in the morning, imparting a refreshing coolness to the atmosphere. 

Mere figures fail to adequately characterize the general excellence of the 
climate. For instance even this fog, which in other places is deemed a detri- 
ment, is declared by the scientists of the United States Signal Service to be 
one of our greatest climatic assets, as it is surcharged with health-giving 
ozone, and operates to maintain the equable temperature which conduces to 
the tone and vigor of the physical, mental and nervous forces. 

That Berkeley's climate is more equable and more genial than that of 
southern Italy is shown by a comparison of authentic statistics gathered by 
the federal weather bureau for the past twenty years. 



LOCATION 


Average 
spring 
temp. 


Average 

summer 

temp. 


Average 

autumn 

temp. 


.\verage 
w inter 
temp. 


Average 
yearly 
temp. 


Average 
highest 
temp. 


Average 
lowest 
temp. 


Average 
clear and 
fair days 


Berkeley 


53.1 
57.3 


59.2 
73.7 


56.7 
61.9 


47.6 
47.3 


54.1 
60.0 


63.6 
85.0 


48 9 


253 


Southern Italy 


20.0 


220 



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BANKS OF FLOWERS LIXE THE ROADWAYS. WITH ITS BEAUTIFUL HOMES, BERKELEY IS A VAST GARDEN 



The slightly warmer spring weather of southern Italy is more than com- 
pensated for by the more desirable climatic conditions in Berkeley throughout 
the remainder of the year. 

The winters of Berkeley are greatly superior to those of its famous rival, 
southern Italy. 

California is free from blizzards, cyclones and electrical storms. There is 
not a lightning rod in Berkeley, since there is no need for such an appliance. 
This condition prevails throughout California. 

Berkeley a Health Resort. 

By reason of the climatic conditions Berkeley is well known as a place 
where the death rate is low and there is almost entire freedom from contagious 
and infectious diseases. 

Berkeley a Summer Home. 

As a summer home Berkeley is most enjoyaWe. Residents of other dis- 
tricts appreciate this characteristic of California's University City, and the 
result is that although some Berkeleyans go away for vacation, the city is 
not depleted, because of the incoming summer visitors. 

Berkeley has a valid claim to representation at the international congress 
of thalassic therapeutics that is held in high repute in Europe, and which is 
supplying scientific data showing the beneficial efifect of sea breezes on the 
human system, tranquilizing the nerves, energizing the body, and prolonging 
life. 

Dwellers in other states where the long hot summers are so oppressive, 
have not yet arrived at a full appreciation of the recuperative opportunity 

11 




12 




A NOOK IN THK HlLL.s, SHuWIM, A I'ARi ut IHK SVSihM iit AU lu liij ILi-A AkDS AM< i \ i'H.\L L,\.s UM^ .^i't. 

which a seaside resort like Berkeley offers. To tempt them hither it ought 
to be necessary only to inform them that for the six months of "warm" 
weather the mean temperature (Fah.) is thus recorded: May, 56.0; June, 59.2; 
July, 59.2 ; August, 59.0 ; September, 59.6. During the remainder of the year 
the mean temperature fluctuates only a few degrees — October, 57.4; November, 
53.1; December, 47.7; January, 46.4; February, 49.1; March, 50.1; April, 53.0. 

Berkeley is just south of the thirty-eighth parallel of north latitude, 375 
miles south of Marseilles, 400 miles south of Nice, Cannes, Mentone and all 
the famous Riviera ; on the latitudinal line of southern Sicily, southern Greece 
and Smyrna ; two degrees north of Tokio, Japan. To this geographical position 
and the toj^ographical conformation of the surrounding country are due the 
favorable climatic conditions that prevail in Berkeley and the region roundabout. 

But climate, though important, is not the paramount consideration in 
Berkeley. The main point, after all, is that you can make a good living while 
having your home here, and all the time enjoy the pleasant surroundings. 



Use Your Auto Every Day. 

Families coming from places where the use of automobiles is restricted 
by unfavorable weather conditions, will be pleased to know that here they 
will find scarcely a day in the twelve months in which they will be hindered 
from enjoyment of motoring trips. The like is true of carriage drives. 

Berkeley is particularly fortunate in this regard. The city, lying on a 
gently sloping hillside, has natural drainage to the Bay of San Francisco, and 
within a few minutes after a shower the streets are dry. Similar conditions 
prevail in many cities and the surrounding country, the light soil in most 
parts of the state giving quick absorption of moisture. 

13 




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BERKELEY S BOULEVARDS ARE LINED WITH X^ILLAS NOTED THE COUNTRY 0\ER FOR THKIk ARCHITECTURE 

These advantageous conditions have resulted in making Cahfornia second 
in the Hst of states in the number of automobiles. New York alone outstrip? 
California, the latest census showing 84,000 machines there, while California 
has 75,000 in actual use, with a rising tendency more marked than in any 
other part of the nation. 

No other political subdivisions in England or France of equal population, 
compare with California in this regard. 

For instance, in London there are no more automobiles than in California, 
although its inhabitants in number are triple those of this state. 



Millions for California Roads. 

Berkeley is a good point from which to begin an automobile tour of 
California. 

The start from Berkeley may be made at any time, as El Camino Real, 
the ancient King's highway, planned by the early Spanish rulers, passes 
through this city, along the line of San Pablo Avenue, one of the city's princi- 
pal thoroughfares. 

For the development and improvement of a highway system intended to 
reach every part of the commonwealth, the State of California has apj^ropriated 
$18,000,000. All sections of the state are to be joined with highways over 
which not only automobiles but vehicles of every sort may pass with ease and 
celerity. 

This state system is now imder construction. 

The counties individually are providing liberally every year for new and 
better roads, so that California is becoming known as the home of first-class 
highways. 

15 




THE WEST BERKELEY METHODIST CHURCH, THE FIRST PRESBYTERI.\N CHURCH, AND THE FIRST CHRISTIAN 
16 




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THE MECHANICS HUILDIXG AT THE UNIVERSITY. THE EXTENSIVE CAMPUS FORMS A BEAUTIFUL PARK 

Old Franciscan Mission. 

In Alameda County is located the Mission San Jose, one of the missions of 
the Franciscan friars, which was founded June 11, 1797. From Berkeley to 
the Mission San Jose the drive may be made by automobile or carriage in a 
brief time, the distance being less than forty miles, over a road so smooth 
that maximum speed may be maintained throughout. 

This is only one of the many delightful driveways leading into 
Berkeley. 



Attractions in and Near Berkeley. 

Berkeley is so advantageously situated that the most attractive resorts and 
pleasure places of the Bay region are within easy reach. 

Berkeley has the Greek Theatre and the University library and other 
imposing buildings on the campus of the University of California in the center 
of the city ; the public library and the municipal pier. 

Oakland, which adjoins Berkeley on the south, in addition to the public 
library, has a municipal museum, a large number of parks, including Idora 
Park, and Lake Alerritt water park, and public buildings of unusual archi- 
tectural beauty. 

Near the hamlet of Dimond. within the corporate limits of Oakland, is the 
home of Joaquin Miller, which is distinctly Alameda county's literary shrine. 
Here the Poet of the Sierras is passing the quiet days of a life that has 
been filled with high endeavor and is crowned with honors. 

Piedmont, probably the only city of its size in America without a store or 
shop of any kind, has an art gallery which by connoisseurs is i)ronounccd to 
be a magnificent collection. 

17 








IN THE INDUSTRIAL AND MANUFACTURING SF.CTIONS OF THE CITY. THE LIST OF PRODUCTS IS VARIED 
18 



In San Francisco a prime attraction will soon be the grounds and buildings 
of the coming Panama-Pacific International Exposition, while Golden Gate 
Park is an unending source of recreation. The Seal Rocks, the Presidio, and 
the new city of magic by the Western Gate, with hundreds of theatres and 
other places of amusement, will continue to invite our home people as well 
as strangers to outdoor enjoyment. 

Just across the harbor lies Marin County, with its extensive rcflwood 
forests that retain their ])ristine wildncss, and Mount Tamalpais, scaled by 
means of a scenic railroad, from whose summit there is unfolded a prospect 
the equal of which can scarcely be realized outside of California. 

Berkeley is well supplied with places of amusement. In addition to the 
usual vaudeville and motion picture resorts, which are well conducted and 
carefully censored, there are lectures, concerts, dramatic entertainments and 
the like, with other .social events almost every day and evening. 

Adequate Commercial Facilities. 

Berkeley is prepared for its share of the responsibility and prospcritv that 
must come with the increased trade incident to the opening of the Panama 
Canal. In every department of business there has been a widening and 
deepening of the activities of the city, and in nothing is this more evidenced 
than in the retail stores, shops, markets, and other establishments for su])plying 
the various needs of the community. These augmented commercial facilities 
add to the attractions of Berkeley as a place of residence. The first-class 
houses already here will welcome the advent of other substantial concerns in 
this community. 

Manufacturing Opportunities. 

Berkeley offers unusual opportunities for manufacturing plants. The entire 
western part of the city is well adapted to manufacturing industries and 
extensive warehouses. There is a wide area of level land awaiting the touch 
of enterprise and capital to awaken it into a condition of unexampled affluence. 
Already fifty large factories are in operation in addition to a number of 
smaller ones, but so ample is the space available that there is room for many 
more. 

All the industries represented here are prosperous, the product of these 
factories aggregating from $4,000,000 to $5,000,000 annually. The freight 
charges on raw material coming into Berkeley amount to over *$ 1,000 a day. 

These factories turn out articles that are of universal consumption, ranging 
from anchors to the finest chronometers. In aluminum castings P>erkeley has 
a strong reputation. Motors for aeroplanes are made in Berkeley and shii)i)ed 
to the large cities of the eastern states as well as to England. France and 
Germany. Several successful aviators have made their beginnings in this 
city, building here the models and working machines with which they have 
added to the world's knowledge of the navigation of the air. 

Among the standard products of the factories of Berkeley may be men- 
tioned brass and iron castings and wrought iron appliances, machinery, inks 
(writing and printing), medical and chemical laboratory products, proprietary 
medicines, cocoanut oil, refined petroleum, leather, fertilizers, refined syrup 
and sugar, salt, candy, bread, crackers, carbonic gas, soap, macaroni, daJry 
products, calcimine, elevators, sulphur, lumber and mill work, motors, spring 
beds (standard and disappearing"), cider, canned fruit ])roducts, beer, printing, 
the output of gold- and silversmiths, and dyers and cleaners, pattern works 
vulcanizing, bone black, glycerine, knitted goods, opticians' laboratories, ice 
works, furniture, motion pictures, pianos, and other musical instruments, 
mathematical instruments, art marble manufactures, etc. The industries include 
the breeding of queen bees and wholesale florist culture. 

19 




THE HOTEL SHATTUCK, THE NEWEST OF THE CITY'S SEXKRAL HOTELS. ACCOMMODATIONS ARE AMPLE 



Factories Are Encouraged. 

Capitalists who are contemplating the establishment of factories on the 
Pacific Coast are invited to investigate the advantages of Berkeley before 
making a final choice of site. 

In recent years the managers of some of the largest concerns in the country 
have expended hundreds of thousands of dollars to create about their establish- 
ments an atmosphere of home life and a feeling of quiet contentment which 
must inevitably add to the productive power of those employed. In Berkeley 
these conditions are already in existence, and this phase will appeal to thought- 
ful investors who are accustomed to weigh carefully all the circumstances 
in selecting a location. 

The enlightened workmen of the country realize as fully as their employers 
the advantage, for themselves and their families, of living in such a city as 
Berkeley, and not only are they glad to make their home here, but the satis- 
faction which they experience adds to their effectiveness as producers. 

In this connection it is only necessary to mention that there are no slum 
districts in Berkeley. There is no section of this city in which a respectable 
family need be ashamed to live. 

The schools, art institutes, civic centers, fraternal organizations, religious 
societies and social conditions tend to elevate and enrich the lives of those 
who come here. 

In all the world there is not a more cosmopolitan community — cosmopoli- 
tan in the best sense : that of equal opportunity and equal respect. Character 
and personal worth are what count in fixing the status of the individual or 
the family in this community, and the best of everything in the city is open 
to every one who desires to share and enjoy it. 



20 








THE HANDSOME NEW BERKELEY THEATRE BUILDING, SITUATED AT SHATTUCK AVENUE AND DWIGHT WAY 

New factories are welcomed, and persons wishing- specific information 
concerning prices of land, rates for electric power, gas, water, fnel, and similar 
])articulars, will be supplied with necessary data by the Berkeley Chamber of 
Commerce. 

Electric Energy Utilized. 

From statements received from the Pacific Gas and Electric Company it is 
learned that the electric energy supplied by that corporation for use in Berkeley 
amounts to 12,408 h. p., whereas in 1895 the total was only 140 h. p., showing 
that the horsepower now utilized is eighty-seven times as great as it was 
seventeen years ago. 

This power is used for manufacturing as well as for light and heat. It is 
generatecl by waterpower in the Sierra Nevada mountains. 

The Great Western Power Company has recently extended its field of 
operations to Berkeley, adding the element of competition in this line of 
business. This company is delivering daily 7*^6 h. p. in Berkeley. 

Ten Commandments for Americans. 

The Berkeley Chamber of Commerce has formulated ten commandments 
for Americans, copies of which have been sent broadcast over the country, 
and have caused favorable comment. 

These rules were adai)ted from a similar set of coniiiiaiidnKMits that have 
been circulated in Germany for several years. As they have been approved 
by the manufacturers of the Fatherland as beneficial to their interests the ])lan 
was deemed worthy of the attention of Americans in order to ascertain what 
virtue there may be in such a movement. 

21 






ON THE \VHAR\ES OF BERKELEY S WATERFRONT. THIS BAY CITY S SEA TRAFFIC IS GROWING RAPIDLY 

22 




THE FIRST NATIONAL BANK. BERKELEY'S BANKS UA\E RESOURCES AGGREGATING OVER SlO,000,000 

1. In all your expenditures remember that your interests are identical with the interests of your 
fellow countrj-men. Help yourself by helping them. 

2. Never forget that when you buy a foreign-made article you are sending money out of the country, 
and this is detrimental when you can get just as good in home markets. 

3. Your money should profit your own country first. Americans have a right to consider the welfare 
of Americans. 

4. Use American machinery where it will do the work. Americans are your neighliors — not your rivals. 

5. American food stuffs are ample and excellent. Good enough for any American. Why send abroad, 
when you have just as good at home? 

6. American flour, fruits, vegetables will add to your feeling of satisfaction, when you reflect that in- 
dustries which give vigor to the nation lend dignity to the citizen. 

7. America produces nearly every tropical friiit, and from the Philippines and Porto Rico, and you may 
obtain enough to complete the fullest list from which to choose. 

8. Write on American paper, with an .\merican-made pen with ink made in America, and use blotting 
paper made in America. 

9. Use dress goods, cloths, leather and other manufactured articles made in the United States. 

10. Let not vanity nor sophistry swerve you from these rules, and be firmly convinced that no matter 
what others may say, .\merican products ought to l)e the first choice of everj- good citizen. This will l)ring 
such an era of prosperity as never before was known in this country. 



Waterfront Development. 

Berkeley's ambition to own and develop its waterfront is a reasona1)le 
proposition, and there is no reason why it may not be an accomplished fact. 
The cost is not prohibitive, considering^ the large area of productive property 
that would be brought into existence. 

Occupancy and use of this new land, under the precedents established in 
California, would be ceded to the municipal government of Berkeley, and in 
a short time would become a source of revenue. The space would be so ample 
that the city might offer special inducements to factories in order to secure their 
location here. 

23 





FROM TOP TO bottom: HOMESTEAD SAVINGS BANK, SOUTH BERKELEY BANK, AND WEST BERKELEY BANK 
24 






• .'.,^Xiy^cr^.''\^-JHi'-'.. ^V«'iW 




THE MASONIC TEMPLE, ONE OF THE MANY HANDSOME BUILDINGS IN THE BUSINESS PART OF THE CITY 

Oakland on the south and Richmond on the north, are improving; and 
developing their waterfront and shipping facihties. Experts in the commercial 
world freely express the opinion that Berkeley, lying between these two com- 
munities on the shore of San Francisco Bay, must inevitably complete the 
chain of docks. 

Proposed Bridging of the Bay. 

Plans have been prepared for bridging San Francisco ])ay. the Alameda 
County terminal to be located in Berkeley or Oakland. The cost is estimated 
at $26,000,000, wdiich the projectors say is within reach of local financiers. 

A bill has been passed by the United States Senate without objection 
granting right of way for the bridge across Goat Island and the Presidio of 
San Francisco, the federal military reservation. If passed by the House of 
Representatives and approved by the President the next step will be to issue 
gold bonds for the sum required. 

It is explained by the promoters that no stock is oflfered for sale and no 
person or community is asked to contribute a dollar, as the bondholders will 
be satisfied with the interest on their securities, the income from the bridge 
being pledged to pay the interest and provide a sinking fimd to meet the bonds. 

If constructed, the bridge will be high enough above the water to permit 
the masts of the tallest ships to pass under without difficulty. 

Municipal Wharf. 

Berkeley's municipal wharf has been in use for four years. The original 
cost was $100,000. Important additions and improvements have been made. 
The wharf has proved helpful to the industrial and commercial interests of 

25 




SCENES ON BERKELEY'S WATERFRONT. THE BERKELEY SHORE IS A YACHTING CENTER THE YEAR ROUND 
26 




THE BERKELEY NATIONAL BANK, ONE OF THE SEVEN STRONG FINANCIAL INSTITUTIONS IN BERKELEY 

the community, contributing- materially to the welfare of the people of the 
western part of this city. 

Enjoying Aquatic Sports. 

Aquatic sports are open to citizens of Berkeley. This is natural for a com- 
munity chvelling on the shore of a great bay, with the ocean directly in front. 

Berkeley yachtsmen have their mooring place and club house on Sheep 
Island a short distance from the municipal wharf, which extends from the 
foot of University avenue. Pleasure craft of every description may be seen 
here, and the seasons all being so pleasant it is not necessary to go into winter 
quarters. 

In addition to the fleet of white-winged racers and other sailing vessels, 
there is a mosquito fleet of motor-boats. This form of healthful recreation is 
growing in popularity. 

The bay at this point is filled with food fish. Anglers are permitted free use 
of the munici{)al wharf. 

Financial Institutions. 

Seven strong banks serve Berkeley's commercial and financial needs. 

These are the First National Bank of Berkeley, the Berkeley National Bank, 
the Berkeley Bank of Savings and Trust Company, the I'niversity Savings 
Bank, the Homestead Savings Bank, the West Berkeley liank. the South Berke- 
ley Bank. 

The resources of these banks, officially reported, aggregate more than 
$10,000,000; the deposits exceed $8,000,000. 

n 




SUCH HOMES AS THIS, WHICH IS IN THE NORTHERN PART OF THE CITY, HAVE GIVEN BERKELEY ITS FAME 

Building Record Shows Growth. 

Berkeley's building- record shows a steady growth. There has been no 
sudden inflation and the community has not suffered from depression. 

These official figures give totals by years: 1911, $1,737,450; 1910, 
$1,480,000; 1909, $2,214,500; 1908, $2,409,000; 1907, $2,644,737; 1906, 
$2,853,860; 1905, $1,815,400. Total in seven years, $15,154,947. 

The record for 1912 to date shows an increase over the same period in 1911. 



Increased Tax Roll. 

Berkeley's property-roll returned for taxation is $3,315,555 greater this year 
than in 1911, notwithstanding exemptions amounting to $1,900,0(X) authorized by 
recent legislation. Of this amount approximately $100,000 is on account of 
property belonging to veterans of the civil war, now legally exempt from 
taxation, and the remainder is for corporate property. 

The consistent growth of Berkeley's tax roll is shown by the official reports: 

1912 $40,418,800 1909 $33,125,860 

1911 .37,102,245 1908 31,597,988 

1910 34,946,314 1907 27.736.570 

Throughout Alameda County the figures establish decided gains in the 
return of taxable property. The increase in Oakland this year is $18,016,366; 
in Piedmont, $2,123,400; Albany, $875,950; Alameda, $596,025; San Leandro, 
$303,425; Hayward, $256,225; Emeryville, $150,832; Livermore, $17,825; 
T'leasanton. $13,025. In outlying districts much the same condition prevails. 

The total county valuation, $236,856,306, is distributed thus : Real estate, 
$134,450,500; imj^rovements, $70,141,633; personal property, $27,681,028; 
money and solvent credits, $4,583,145. 

28 




FLOWERS BLOOM THROUGHOUT THE YEAR HERE. THERE IS NOT ONE HOME BUT CAN BE MADE A BOWER 



Low Tax Rate. 

Berkeley's tax rate is lower than that of any other city of its size in Cali- 
fornia. The latest levy was seventy-nine cents per $100 valuation for city 
purposes and $1.58 for State, county, school, and all other purposes, making 
a total of ^2.37 for the year. 

The bonded debt of Berkeley is only $345,790. There is no floating debt. 

Cost of Living. 

Inquiries conducted by the Chamber of Commerce develop facts indicating 
that the expense of living in Berkeley is similar to the cost in other cities of 
the country, quality and conditions being equal, and that there is no material 
difference between the East and the West, all things considered. 

This view is confirmed by statements made by householders who have 
recently come from different parts of the country, including Maine, New Jersey, 
Kansas, North Dakota, New York and Colorado. 

Rents are no higher than in other localities on the Pacific Coast, the build- 
ing operations fairly keeping pace with the increase of population. Prices for 
lumber and other building materials were never lower in California. 

Postal Transactions. 

The prosperity of a community is measured in some degree by the growth of 
the business transacted by the postofiice. Berkeley's increase in postal business 
is steady and sure, as this shows : 

Receipts forvear endinp March 31, 1908 $ 99,Gr.S..32 

Receipts for v«-ur eiidint,' Marcli .31, 1909 100,lt;2 ..33 

Receipts for year ending March 31. 1910 104.S.S4.77 

Receipts for vear ending March 31, 1911 1 13.723. 13 

Receipts for year ending March 31, 1912 122.193.21 

29 




THE Y. M. C. A. THIS IS AN IMPORTANT FACTOR NOT ONLY IN THE CITY BUT AT THE UNIVERSITY 



Free mail delivery from the Berkeley office has been extended to the city 
of Albany on the north. 

Berkeley's postal saving^s bank has deposits amounting to $15,000. Several 
offers of large deposits have been declined because of the limitation to $500 
of any single account. 

New Postoffice Building. 

Berkeley will have a new postoffice soon. The government has granted 
an appropriation of $180,000 for this purpose. Of this amount $30,000 has 
been paid for the site, at the corner of Allston way and Milvia, leaving 
$150,000 available for the building, which is planned to harmonize with the 
style of architecture most prevalent in Berkeley, as indicated in the buildings 
on the campus of the University of California. 

Minimum Fire Loss. 

Local statistics show that the buildings in Berkeley range high in grade 
of material and construction. This in a measure accounts for the small loss 
by fire, the annual destruction of property averaging less than $30,000. Last 
year it was only $23,145. 

The Fire Department is equipped with auto-truck engines and electrically 
propelled hose wagons. The National Underwriters' Association in a recent 
report gave cordial commendation to the Berkeley Fire Department. 

Progressive Charter. 

Berkeley has a progressive charter— an improvement of the earlier com- 
mission-government models, and so distinctly an advance that it is generally 

30 



■*":■■ :::■<' 







NEWMAN HALL, HOME OF THE NEWMAN CLUB, ONE OF THE IMPORTANT EDUCATIONAL LNSTITUTIONS 



known as the Berkeley form. This instrument contains provisions for popular 
control, including nomination by petition, the direct primary (under what is 
termed the Berkeley first and second election plan), the original Australian 
ballot, the initiative, referendum and recall. 

Berkeley's municipal government is of high character, and this helps to 
attract a good class of citizens. 

Golden Rule Police Department. 

Berkeley was one of the first cities of America to adopt the Golden Rule 
method in police management. The first lesson inculcated is helpfulness. The 
records show that there are few cases requiring police interference in Berkeley, 
and when occasion arises the patrolmen are taught to ofifer first aid in extricat- 
ing the sufferers from whatever difficulties they have encountered — whether 
moral or physical. Arrests are made only as a last resort. 

To take a man home, when such action is warranted by good judgment 
and humane sentiment, counts as much in the official records as to take him 
to jail. The result has been entirely satisfactory to the Police Department and 
to the community. P>erkeley's freedom from crime, comparatively speaking, 
has led other communities to send congratulations to the officers of this 
municipality. 

There is not a saloon or a disorderly house in the city. 

Freedom from Crime. 

Berkeley enjoys unusual immunity from crime. With a population of more 
than 43,000 inhabitants the city would be entitled to have two ])olice courts, 
yet considering the character of the community the charter-makers were able 

31 



^Ti'-r-.T:; jv? 




CHARTER DAY EXERCISES IN THE GREEK THEATRE, ON THE GROUNDS OF THE UNIVERSITY OF CALIFORNIA. MANY NOT 

to insure a saving in taxes by providing for only one justice of the peace, who 
in addition to hearing the criminal cases, also handles the civil litigation of 
the citizens, and has spare time in which to serve on the bench in other cities 
of the county, when requested to do so. ; 

For the Children. j 

Childhood in Berkeley has a new joy because of the interest in gardening 
that has been aroused among the younger generation. Most of the public 
schools have gardens that are planted and cultivated by the pupils. 

Berkeley has a municipal playground. It is on the grounds of the City Hall. 
Other park areas will be supplied with playground apparatus. 

REGnrENTAL PARADE OF THE UNIVERSITY OF CALIFORNIA CADETS. IN THE CENTER, CALIFORNIA HALL; BEHIKI 




32 




OKS AND SINGERS HAVE APPEARED IN THIS CLASSIC OPEN AIR THEATRE, WHICH IS FAMOUS THE WORLD OVER 

Women Appreciate Equal Suffrage. 

Since the establishment of equal suffrage under the laws of California, 
Berkeley's women voters have shown their appreciation of the elective 
franchise by taking an active part in public affairs. In pursuance of this idea 
the women's clubs of Berkeley devote a great deal of attention to politics. 

Educational Opportunities. 

Berkeley is well established as an educational center, drawing support from 
all the vast region west of the Rocky Mountains. 

The public schools afford ample instruction for a successful and complete 

OLD SOUTH HALL, PARTLY HIDDEN BY THE BOALT HALL OF LAW. ON THE EXTREME RIGHT, HARMON GYM 



::iy2fi:r--lCi!r^'i:'^^i^jS^i.:'iXi,j//. 



' "■j"*^-*-'vi»rf»'»..'i^i#' 



Sf^i:^^-.:.^=-:i^.^'liii^:;Skii'j^M- 





THE INDIAN BEAR HUNTERS, BY DOUGLAS TILDEN, AT THE STATE INSTITUTION FOR THE DEAF AND BLIND 
34 



"&\y---- 




BERKELEY S CITY HALL, SUOU ING THE PLAYGROUND ADJOINING. OTHER I'LAYGROUNUS ARE PLANNED 



education, including the classics and modern languages, as well as the sciences 
and applied arts. Those who do not wish to enter some university may choose 
a course of study that will lead them through the grammar grades to the 
high school, where the curriculum in addition to the branches already men- 
tioned will afford the advantages of a polytechnic course (manual training in 
mechanical trades, etc.), that is comprehensive and practical, and a commercial 
course of bookkeeping, stenography and typewriting, that includes the most 
modern methods. 

Music, manual training, and domestic science, are taught in the city's public 
schools. 

The Berkeley High School is accredited to the leading universities of the 
United States. The High School building, just completed at a cost of $300,000, 
is capable of accommodating 1,500 pupils, and is filled to overflowing, so that 
an additional building will be needed soon. 

The State Institution for the Deaf and the Blind is in Berkeley, with 230 
receiving instruction. 

There are many seminaries, private schools, and similar establishments, 
including Boone's University Academy, California School of Arts and Crafts, 
Berkeley Business College, IVIiss Head's Seminary, Snell's Seminary. St. 
Joseph's Academy, St. Joseph's Presentation Academy, the A to Zed School. 
the Watson School, the Pacific Theological Seminary, the Baptist Theological 
Seminary, the Pacific Unitarian School. 

The Young Men's Christian Association, organized on a basis insuring 
effective service, occupies a building erected at a cost of $100,000, the furnishings 
representing an additional outlay of $15,000. 

The Y. M. C. A. in Berkeley, aside from the branch at the University, has 

35 




COLLEGE SPIRIT AT THE UNIVERSITY HELPS TO GIVE IT HIGH RANK SOCIALLY AND IN SPORTS 
36 




■.?) 



ST. JOSEPH'S ACADEMY, ONE OF THE MANY PRIVATE SCHOOLS WITHIN THE CITY OF BERKELEY 



a membership of 450 men and 550 boys. There are six secretaries and eight 
other employes. 

A physical department is maintained, with special classes for boys. The 
religious and educational departments are open to members of all ages. 

Features of this institution's activity are boys' camping trips and senior 
outings, which help to develop well-rounded manhood. 

The Young Men's Christian Association and the Young Women's Christian 
Association of the University have headquarters at Stiles Hall, on Allston way 
near the Dana street entrance to the campus. Here there are separate reading 
rooms for men and women. Entertaining and instructive lectures arc delivered 
at Stiles Hall. 

All students of the University are eligible for membership. The last reports 
showed an enrollment of 625 men and 200 women. 

The Newman Club, an organization of L'niversity students, established 
for the accommodation of young people of the Catholic faith, maintains a 
course of lectures and other instruction of high standard. 

This organization has a building, Newman Hall, at Ridge road and 
La Loma avenue, which cost $60,000. It is situated less than 200 feet from the 
northeastern entrance to the campus, and is only a five-minute walk from the 
University Library and California Hall. 

All the services, lectures, sermons and other fimctions are for men and 
women. 

The enrollment, according to the latest reports, is L51 men and 116 women. 

The work at Newman Hall is meeting with the cordial support of those who 
have at heart the best interests of the students. 

The president and the faculty of the University have aided the work in 
many ways. 

37 



'■''itit 




i& 







A FRATERNITY HOUSE: ONE OF THE 38 OWNED BY STUDENTS OF THE UNIVERSITY OF CALIFORNIA 



University of California. 

Berkeley is the seat of the University of Cahfornia, one of the great 
institutions of learning of the world. The faculty includes 582 professors, 
assistant professors, instructors and officers. The number of students is con- 
stantly increasing, the latest report of all departments giving a total of 6,390, 
not mcluding students in extension courses, or in the short courses in 
Agriculture. 

Under the present management the advance of this university has been 
gratifying. Development in branches for imparting knowledge in practical, 
every-day affairs has had the effect of bringing it into still closer touch with the 
people. 

The university gives special attention to many of the most important indus- 
tries — agriculture, horticulture, viticulture, stock breeding, mining, engineering, 
architecture, structural operations of all departments, manufacturing, commerce, 
business procedure, and the various other callings incidental to present day 
conditions. 

Militarv training is required of all male students during the first two years 
of attendance, under direction of an officer of the regular army. 

The departments of instruction include agriculture, anatomy, anthrojiology, 
architecture, art, astromony, botany, Celtic language, chemistry, civil engineering, 
dentistry, drawing, economics, education, English, geography, geology and 
mineralogy, German, Greek, h'story, hygiene, irrigation, jurisprudence, Latin, 
mathematics, mechanics, medicine, military science and tactics, mining, music, 
oriental languages, palaeontology, pathology and bacteriology, philosophy, 
physical culture, ph}-sics, physiology, political science, Romanic languages, 
Sanscrit, Semitic languages, Slavic languages, surgery, zoology. 

39 



„ K 




40 



Summer Session Attracts Adults. 

The summer session of the University of Cahfornia covers six weeks, from 
about June 20th to the latter part of July or the first of Auj2:ust. The total 
enrollment in 1911 was 1,950; in 1912, it was 2,272, not including the summer 
school of surveying. The university makes no formal requirements for admis- 
sion to the summer session. 

The courses in the summer session are designed to meet the needs of the 
following persons : 

Teachers who wish to strengthen their grasp of their own subject by a 
general survey, to carry on advanced studies in it, or to gain a broader outlook 
by the pursuit of other branches of study. School superintendents, supervisors 
and other officers ; supervisors of music, manual training, domestic science and 
drawing will find work especially suited to their needs. Directors of gym- 
nasiums and teachers of physical education and playground work. The Uni- 
versity campus offers unusual opportunities for playground demonstration, 
particular emphasis being laid on this work. Graduate students to whom the 
advantages of smaller classes, the freer use of the facilities of libraries, labora- 
tories and museums, and the more direct intimate and personal contact with 
the professors in charge, are peculiarly possible during the summer session. 
Undergraduate students who wish to use the vacation to take up studies for 
which they are unable to find room in their regular programs, to shorten 
their courses, or to make up deficiencies. Students entering the university 
who wish to obtain advanced credit or to complete the entrance requirements. 
To meet their needs courses are offered in Mathematics, German, French, 
Spanish, Physics, Chemistry, Mechanical and Free-Hand Drawing, and Stenog- 
raphy and Typewriting. All persons qualified to pursue with profit any course 
given, whether or not they are engaged in teaching or study. 

The Faculty of the summer school includes not only members of the regular 
faculties of the university, but also a number of men and women of letters 
and science from eastern universities and other institutions in California. 

Prominent among those who have given generously for the enhancement of 
the University of California are Mrs. Phoebe Hearst and the late Mrs. Jane 
K. Sather. To Mrs. Hearst is due the origination of the general plan for 
the beautifying and adornment of the university grounds, in addition to the 
donation of large sums for special educational and scientific purposes. Mrs. 
Sather not only contributed to endowments for chosen subjects in which she 
was interested, but has crowned her benefactions by a bequest for the construc- 
tion of a magnificent campanile on the campus. 

Fraternities and House Clubs. 

The fraternities represented at the University of California are the following: 

Men— Acacia Fraternity, Alpha Delta Phi. Alpha Tau Omega, Beta Theta Pi, Chi Phi, Chi Psi, Delti Chi, 
Delta Kappa Epsilon, Delta Tau Delta, Delta Upsilon, Kappa Alpha, Kappa Sigma, Phi Delta Theta, Phi 
Gamma Delta, Phi Kappa Psi, Phi Kappa Sigma, Phi Sigma Kappa, Pi Kappa Phi, Psi Upsilon, Sigma Alpha 
Epsilon, Sigma Chi, Sigma Nu, Sigma Phi Epsilon, Theta Delta Chi, Theta Xi, Zeta Psi. 

Women — Alpha Chi Omega, Alpha Omicron Pi, Alpha Phi, Alpha Xi Delta, Chi Omega, Delta Delta 
Delta, Delta Gamma, Gamma Phi Beta, Kappa Alpha Theta, Kappa Kappa Gamma, Pi Beta Phi, Sigma 
Kappa. 

The house clubs are : 

Men — .\bracadal)ra, .\therton, Bachelonlon, Calimedico, Casimir, Dahlonega, Del Rey, Dwight, Hilgard. 
La Junta, Los .\migos, Nalanda, Pirates, Pyra. Skulls, Unity. 

Women — Aldel)aran, Campus House, Carnarvon, Coi)a de Oro, Cranford, Enewah, Kel Thaida, Uediviva. 

The honorary societies are : 

Phi Beta Kappa, Sigma Chi, Mim Kaph Mim, Alpha Zeta, Tau Beta Pi, Phi, Delta Phi. Sword and Scales, 
Golden Bear, Winged Helmet, Skull and Keys, Prytanean, Mask and Dagger, Torch and Shield. 

41 







"ziAm 





THE NEW LIBRARY OF THE UNIVERSITY OF CALIFORNIA, ERECTED AT AN OUTLAY OF $8oO,000 

New University Library. 

The new University Library building, created as a memorial to the late 
Charles Franklin Doe, is a notable addition to the structures on the campus. 

The building stands immediately east of California Hall, and like other 
modern edifices on this campus is of white California granite. Steel shelves 
for 300,000 volumes run up five stories. 

The University Library has established a department for exchange loans 
of books with other libraries in California. 

The Bancroft Library, housed with the University Library, contains many 
original documents connected with the early history of the Pacific Coast, and- 
particularly relating to California. 



The Famous Greek Theatre. 

The Greek Theatre on the campus, the gift of William Randolph Hearst, 
is a prime attraction. The floor of the diazoma is 400 feet above sea-level. 

In this out-door auditorium noteworthy performances are given throughout 
the year. Not a month passes without some entertainment of high character 
being presented here under the sunshine or under the stars, the place being 
equally well adapted to day or night productions. Every Sunday while the 
university classes are in session, and during the period of the summer school 
as well, concerts are given in the Greek Theatre. These concerts are free to 
the public, and so well are they appreciated that they are attended by music 
lovers from all the cities about the Bay of San Francisco. 

This Greek Theatre commands the admiration of all visitors. The setting 
is most artistic. The auditorium is created with the help of a natural curve 
in the hillside, forming a graceful amphitheatre, finished with solid concrete 

43 



*^•^^^^^?^^^^3^^^'?''?^'^•''^*^^^^ 




AN EXCITING MOMENT IN THE ANNUAL INTERCOLLEGIATE FOOTBALL GAME BETWEEN U. C. AND STANFORD 

terraces or seats, and is so ample in scope that 9,000 persons may be con- 
veniently accommodated, and when popular attractions are offered it sometimes 
holds 12,500 spectators. The color scheme is quiet and reposeful, the lig^ht 
gray of the stone blending with the dark green of the eucalyptus trees and the 
lighter verdure of the campus forest surrounding the auditorium. 

Noted actors and musicians aspire to appear in the Greek Theatre. Here 
have been heard and seen Sarah Bernhardt, Julia Marlowe, Ben Greet's English 
players, Frances Crawley, Maud Adams, Nance O'Neil, Margaret Anglin, 
William Crane, the Hacketts, Tetrazzini, Nordica, Gadski, Schumann-Heink, 
David Bispham, Wullner, Petschnikoff, Hekking, Rosenthal, Dr. Wolle's 
Symphony Orchestra, the Russian Symphony Orchestra, the Chicago Symphony 
Orchestra, the New York Symjihony Orchestra and the Bach Choir. Among 
the bands are to be mentioned Sousa's, Ellery's, the Filipinos and the 
Hawaiians. 

Student entertainments and musical and dramatic activities center in the 
Greek Theatre, for which reason it is the focus of most of the entertainment 
offered by the young men and women who for four years dwell in Berkeley 
"under the oaks." 



Berkeley as a Music Center. 

Berkeley is popular as a musical center. For this there are several sufificient 
reasons. The climate is so favorable to study that pupils may continue their 
work the year round, as well in summer as in winter. Students at the uni- 
versity who desire to keep up their music may do so without inconvenience, 
there being many teachers of note in this community. These earnest students 
of music naturally are drawn to a place where they have an opportunity of 

45 







THIS FRATERNITY HOUSE IS BUT ONE EXAMPLE OE THE MANY STRIKING BUILDINGS OF THIS CLASS 



attending grand opera, and this is afforded by nearness to San Francisco where 
an opera season of at least six weeks is given each year. A permanent 
symphony orchestra has been estabhshed in San Francisco. 

Nowhere in the United States are there opportunities to hear music under 
more favorable conditions. The Berkeley Musical Association, which has a 
membership of nearly 2,000, gives four or five concerts a year, to which members 
are admitted, the artists appearing being of international fame, and command- 
ing the very highest compensation. The generous support given by the people 
of the community has provided a fund so large that members are enabled to 
hear these great artists at an expense of about fifty cents a ticket. There is 
also an association under the direction of which a series of Young People's 
Concerts is given at even less cost to its patrons. The Berkeley Oratorio 
Society presents two oratorios a season. 

The Greek Theatre is open to the public free of charge every Sunday 
during the college season and while the summer school is in session, 
and choice musical programmes are rendered. A festival of spring 
music is planned to be held in the Greek Theatre every year 
hereafter. 

In the highest artistic sense Berkeley appeals to students and music lovers. 
We have here all the elements that make up a delightful existence, with woods 
and water, hills and seashore, and every accessory to the artistic life. 

Representative Churches. 

Berkeley has over forty churches, including all of the modern denomina- 
tions, well housed, and served by a strong ministry. 
Following are the congregations in Berkeley: 

46 




SATHER GATE, A BEAUTIFUL EXTR.\.\CE TO THE U-M\ EKSITY GKUUNDS, ERECTED BY JANE K. SATHER 

First Baptist, South Berkeley Baptist, Claremont Baptist; First Christian, 
South Berkeley Christian ; First Church of Christ, Scientist ; First Congrega- 
tional, North Congregational, Bethany Congregational, Park Congregational ; 
Episcopal: St. Mark, All Souls, St. Clement, Incarnation, The Good Shepherd, 
St. Matthews; Evangelical: Swedish Mission, South Berkeley Evangelical Mis- 
sion, Swedish Free Evangelical, German Evangelical, Finnish Evangelical ; 
Friends' Church; Albany Methodist. College Avenue Methodist, Fairmont ]\letho- 
dist, Shattuck Avenue Methodist. Trinity Methodist, Wesley Methodist, West 
Berkeley Alethodist ; Epworth Methodist Episcopal South ; Pentacostal Church 
of the Nazarene ; First Presbyterian, Calvary Presbyterian, Faith Presbyterian, 
Grace Presbyterian, Knox Presbyterian, St. John's Presbyterian, Westminster 
Presbyterian; Roman Catholic: St. Joseph's, St. Ambrose's, St. Augustine's; 
First Church of Seventh Day Adventists ; Theosophical Society ; Truth Center; 
Unitarian; Lutheran Bethany; International Bible Students' Association; 
Pilgrims Advent Christian. 

Bungalow Dwellings Pleasing to Many. 

The bungalow type of dwelling, so common in Berkeley, comes in response 
to the modern taste for simjjlicity and comfort. These unpretentious but 
artistic structures lend themselves easily to house-garden effects. 

A City of Lodges. 

Berkeley is a city of lodges, all the leading fraternal and beneficial orders 
being numerously represented. The roster includes the Masonic order with 
its many degrees and affiliations, Independent Order of Odd Fellows, Benevo- 
lent Protective Order of Elks, Knights of Pythias, Knights of Columbus, 

47 




GRACE M. E. CHURCH SOUTH, ST. JOSEPH'S CATHOLIC CHURCH AND THE FIRST CONGREGATIONAL CHURCH 
48 




IVY CLINGING TO WALLS AND TREES ENHANCES THE BEAUTY OF HOMES AND COLLEGE BUILDINGS 

Ancient Order of Foresters, Ancient Order of United Workmen, Fraternal 
Order of Eagles, Independent Order of Red Men, Knights of the Maccabees, 
Ladies of the Maccabees, National Union, Native Sons of the Golden West, 
Native Daughters of the Golden West, Modern Woodmen of America, Order 
of Herrmann's Sons, Woodmen of the World, Women of Woodcraft, Royal 
Arcanum, Royal Neighbors of America, Order of Owls, Loyal Order of INIoose, 
Grand Army of the Republic, Women's Relief Corps, Spanish War Veterans, 
Young Men's Christian Association, Young Women's Christian Association, 
Young Men's Institute, Young Ladies' Institute ; Ancient Order of Druids and 
Grand Fraternity. 



Public Library Well Patronized. 

Experienced educators declare that the test of a library's efficiency is the 
use of it by the people. Judged by this standard Berkeley's public library is 
entitled to high rating. 

It contains more than 43,000 volumes — a book for each inhabitant of the 
city. The library has been subjected to expert examination, and the selection 
as shown in the catalogue has received official approval by representative 
librarians who conducted the inspection. 

The circulation of books this year as compared with last year shows an 
increase of 18,813 volumes, the total for twelve months being 226,857, divided 
thus: fiction, 104,536; juvenile, 57,215; adult classed books, including science, 
history, etc., 65,106. These figures indicate that the circulation of books is in 
the ratio of more than five books to each inhabitant. 

As would be expected in a community like Berkeley, there are many publi- 
cations in this library relating to the classics and the arts. 

49 





THREE churches: THE FIRST EPISCOPAL, THE CHURCH OF CHRIST, SCIENTIST, AND UNITARIAN 
SO 







THE CIRCLE, NORTHBR.\E: A TYPICAL RESIDENTIAL VIEW, SHOWING BEAUTY OF THE NATURAL CONDITIONS 

The rooms are spacious, well lighted and convenient. All parts of the city 
are served effectively through the usual branch stations and the main office. 
This library has exchange arrangements with the State Library at Sacramento 
and the University of California Library, by means of which readers may 
obtain rare and expensive books that are not on the shelves of the local library. 

The Press of Berkeley. 

Berkeley has two daily newspapers, the Gazette and the Independent, and 
a weekly magazine, the Courier. During the college term the Daily Californian 
is published by the students of the University of California. Several monthly 
and quarterly magazines are issued from the University Press. 

Productive Hinterland. 

Berkeley is the second city of importance in Alameda County, being 
separated from Oakland, the county seat, lying to the south, by an imaginary 
line in the vicinity of Alcatraz avenue. The adjoining region is one of tha 
most fertile in California. Fruits and flowers, vegetables, dairy products, 
poultry and eggs, grain — all these yield bountifully. Berkeley enjoys a distinct 
advantage by having this base of supply so near at hand. 

The character of the soil, the topography of the section, and the climatic 
conditions combine to make Alameda County noted even in California. This 
county was awarded the highest gold medal and sweepstakes premium for its 
display of products of farm, garden, orchard and vineyard at the last State Fair. 

The proximity of the orchard and vineyard districts to the center of the 
urban population of Oakland, Berkeley and Alameda, the excellent trans- 
portation facilities for shipping by rail and water to distant consumers ; the 

51 




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52 



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A NATURAL VILLA SITE IN THE BERKELEY HILLS 0\ERLOOKING THE FAMOUS BAY OF SAX FRANCISCO 



well-kept county roads, insuring cheap and rapid transportation to local markets, 
railroad stations and steamship wharves, all add to the well-being of the people 
who produce things in Alameda County. 

Extensive Canning Industries. 

The abundance of fruits and the adequate supply of labor insured by the 
presence of so many people in the tri-city district of Oakland, Berkeley and 
Alameda, with Hayward, San Leandro and other communities included, have 
made this region the center of a great fruit canning industry. Here are 
favorably located a dozen large canneries which during the last season turned 
out canned fruits to the value of $2,000,000. In the same season the dried 
fruit product of Alameda County amounted to $315,000. 

There are several distinct fruit-growing districts in Alameda County, more 
or less clearly defined, though in every section almost all the varieties are 
grown. The cherry district is located around San Leandro; Hayward is the 
center of the apricot orchards ; peaches, pears and quinces are grown most 
extensively in the Pleasanton, Livermore, Castro and other similarly conditioned 
valleys. Groves of oranges, lemons, and olives are found in the sheltered 
nooks at different points of this great county, which has an area of 732 square 
miles of fertile land. 

Alameda County Described. 

The ofificial description of Alameda County contained in the report of the 
State Board of Agriculture is most interesting, and is appropriate here because 
of the close relationship of Berkeley to the surrounding region. 

The county was created March 25, 1853, with an area of 732 square miles. 

S3 







54 




IN THE THOUSAND OAKS DISTRICT, CHARACTERIZED BY SPLENDID ROADS AND BEAUTIFUL HOMES 



The population in 1910 was 246,131. The rainfall throughout the county 
averages about twenty-five inches a year. This ample rainfall is a prime cause 
of the region's productivity. 

The postoffices in the county are Alameda, Altamount, Alvarado, Berkeley, 
Beulah Heights, Centerville, Decoto, Elmhurst, Emeryville. Fitchburg, Fruit- 
vale, Hayward. Irvington, Livermore, Midway. Mills College. Mission San 
Jose, Mount Eden, Newark, Niles. Oakland, Piedmont, Pleasanton, San 
Leandro, San Lorenzo, Sunolglen, Tesla, Warm Springs. 

Some population statistics read : 



Incorporated cities and towns. 


Population 
1890 

48,682 

5,101 

11,165 


Population 
1900 


Population 
1910 




66,960 
13,214 
16.464 
2.253 
1 .965 
1.016 
1,493 


l.i0,174 


Berkeley 


40.434 




23,383 




3 471 




1,419 

228 

1,391 


2 746 




2 ()13 




2.030 




1 719 


Pleasanton 




1,100 


1 254 






808 











The description proper says : 

"Alameda County fronts on the bay of San Francisco for a distance of 
thirty-eight miles, with an average width of twenty-five miles, extending to and 
beyond the summit of the Contra Costa hills, comprising numerous beautiful 
valleys, besides the broad Alameda Valley, which last is bounded by the waters 
of the bay on the one side and the Contra Costa hills on the other, and is one 
of the richest and most fertile valleys in the State. 

55 



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IVY-COVERED SOUTH HALL, ONE OF THE OLDER BUILDINGS OF THE UNIVERSITY OF CALIFORNIA 

"The principal stream is Alameda Creek. There are other creeks crossing 
the county and emptying into the bay, two of which furnish water for the 
city of Oakland. The country around Hayward is one of the great fruit- 
raising regions, many millions of pounds being shipped annually. 

"The soils immediately along the bay in Alameda County and the marshes 
formed by the overflow are heavy, but very fertile when reclaimed. Then 
comes a broad belt of rich, black adobe that is crossed by deposits of alluvium 
made by shifting channels of streams running down from the Coast Range. 
In the Niles region are lighter loams. About Livermore are uplands, bench, 
and valley lands. Between the latter two classes the variation in potash, lime, 
and phosphoric acid accounts for difference in grape crop. 

"Mission San Jose is characterized by gravelly, upland, adobe soil, and was 
evidently chosen by the padres of the old Spanish Mission for its exemption 
from frost, caused by its slight elevation above the surrounding valleys. 

"The Pleasanton section consists of agricultural and grazing lands. The 
soil is a very rich sediment, producing hay, grain, potatoes, hops, and beets 
in abundance. At Alvarado the surrounding country is a fine farming and 
fruit region, and gardening and dairying are largely carried on. The fertile, 
alluvial soil is adapted to fruit growing. 

"Alameda County was among the first in California to begin the planting 
of orchards and vineyards. The county is divisible into three sections — the 
cherry district, the apricot district, and the vineyard district. 

"In Alameda County are the largest currant farms in the United States. 
The size of an average currant farm varies from twenty to forty acres. Local 
canneries pack a great number of cases of this fruit, and thousands of chests 
of currants are shipped away each year. 

56 




THE HOTEL C.VRLTOX. BERKELEY IS U'ELL PREPARED EOR THE TR.WELLERS UF TUL'AV AND OF 1 AIR YEAR 

"Almonds, chestnuts, Eng-Hsh walnuts, pecans, beechnuts, and hazelnuts 
are extensively cultivated. 

"Alameda is a vegetable-producing county. The profit in peas, potatoes, 
tomatoes, rhubarb, asparagus, and several other vegetables is large. ]\Iany 
acres in this county are planted in tomatoes. It is not unusual to find 100 
acres of tomatoes growing upon a single farm. The potato crop is of increas- 
ing importance. The best soil will produce from seventy-five to eighty sacks 
to the acre, although record yields of 150 sacks have been produced. 

"The growing of peas for canning has assumed importance. The output 
of the San Leandro cannery, located in this county, has reached as high as 
1,200 cases per day, and three and one-half tons of peas have been grown 
upon a single acre. 

"The average annual output of salt recovered from San Francisco Bay, in 
Alameda County, is very large, including both coarse and fine salt." 



Berkeley and the Exposition. 

No other city about San Francisco Bay will be benefitted more than 
Berkeley, in proportion to population and value of assets, by the Panama- 
Pacific International Exposition. 

The selection of the site is exactly right for advancing the material interests 
of this community. The location of the main part of the great fair at Harbor 
View, San Francisco, is a boon to all of Alameda County, and in this Berkeley 
shares richly. The grounds will be reached from this city, by means of rapid 
trains and swift ferry steamers, as quickly as by trolley cars from the 
non-central parts of San Francisco. 

The result will be that many employes as well as thousands of visitors will 

57 




58 



make their homes here. They will go direct by boat to the entrance of the 
exposition. 

From the hillsides of Berkeley the brilliant courts of honor, the foreign 
concessions and the magnificent buildings of the various states will be clearly 
visible, day and night. 

This exposition, to which California invites the world, will open P'ebruary 
20th, 1915, and will close December 4th. It will ])e pleasant weather most of 
that time, the semi-tropical climate of California assuring a delightful welcome 
to all visitors. 

Berkeley joins with the rest of California in extending to you an invitation 
to visit the exposition. That it will be a magnificent triumph is assured. 

The exposition will serve to worthily mark and celebrate the completion of 
the Panama Canal. Upon the selection of San Francisco by the Congress and 
President of the United States as the Exposition City, a fund aggregating 
more than $17,000,000 was provided through appropriations by the city of 
San Francisco, the State of California and the subscriptions of private citizens. 

The site chosen for the exposition is composed of 600 acres along the 
northern edge of San Francisco, facing the bay, and adjoining the federal 
military reservation, the Presidio of San Francisco, with its parade grounds 
and forts. The site extends even beyond, following the shore of the Golden 
Gate to a spacious city park that reaches almost to the Cliff House and Seal 
Rocks on the Pacific Ocean. Never before was there so magnificent a setting 
for an international exposition, so commodious a site for the accommodation 
of the nations of the earth. 

At Harbor View the main edifices will be arranged in the form of imposing 
courts in which the products of the world may be displayed. These courts 
will be architecturally harmonious. 

After a day among the bewildering marvels of the exposition you will 
appreciate and enjoy the delightful repose of your quarters in Berkeley, and 
soothed by a night's rest you will be recuperated and eager for another round 
of exposition sight-seeing. 

The reader of this who is thinking of visiting California in 1915 — or before 
or after— will find it advantageous to address The Bureau of Information of 
the Berkeley Chamber of Commerce, for further particulars. 

Hotel Accommodations. 

Berkeley has sufficient hotel accommodations for the present, and plans are 
maturing for taking care of those who are expected during the crowded years 
of the immediate future. 

The latest hostelry to be completed is the Hotel Shattuck. The Hotel 
Carlton is another spacious establishment. Work is progressing on the Plotel 
Claremont, which overlooks the picturesque district that bears its name. 

Apartment houses and family hotels take important rank in this city by 
reason of their completeness and general attractiveness. Of these Cloyne 
Court is a pleasing example. There are also the Berkeley Inn. the Mansions, 
the Morse, Northgate, El Granada, Alta Vista, Bon Air, the Studio, the Brooks, 
Gray Gables, the Heywood, Edlington Court, Lafayette. Castle Crags, Barker 
Block, the Morrill, Oxford, and many other commodious places. 

Not All For Farmers. 

In this book an attempt has been made to get the attention of all classes 
of desirable people. The appeal of the soil is primarily the lure upon which 
California depends in securing new settlers, to be sure, but Berkeley is so 
situated that business men of all callings, even if they do not have their business 
headquarters in Berkeley, may conveniently reside here and pursue their 
vocations in any of the cities about San Francisco Bay. 

59 



!,^ «M^M^ "^y $A Kj!^\- T . ^ ^^-,i ' :<f ' ''*4'T*'T>.'-y-: 'y 




Additional Information. 

The reader will observe few statistics are gfivcn conccrninf^ bumper crops, 
I^henomenal yields, marvelous growths of fruits, vegetables and trees, the 
financial and industrial prosperity of the state. If you desire to know the 
particulars of these things apply to the secretary of the State Board of Agri- 
culture at Sacramento, to the California Development Board at the Union 
Ferry Building in San Francisco, and to the Sunset Magazine Homeseekers' 
Bureau, 460 Fourth Street, San Francisco, or the other Sunset bureaus. 

Remember the Invitation. 

This message is sent that you may be informed concerning a city which 
offers valid advantages as a residence. This home character was stamped on 
this locality before the gringo came. The early Spanish settlers chose this as 
the seat of their habitations. Even in prehistoric times this region was a 
favorite camping ground. It is evidenced by the discovery of Indian mounds 
in this immediate vicinity. In no other part of the bay region are there so 
many signs of aboriginal occupancy. The autochthonous tribes were absolutely 
free to pick and choose — the entire country being open to their selection — and 
it is patent that by coming here in such vast numbers they evinced full 
appreciation of the advantages of this locality. Moved solely by considerations 
of personal comfort as measured by climatic conditions, and having no other 
object to be conserved, they made this place the center of population. They 
swarmed upon the area now the site of Berkeley. 

The present inhabitants of Berkeley confirm the judgment of their dis- 
criminating predecessors. You are welcome to come and participate in the 
pleasures of living in Berkeley. 



THE PLEASANT CITY OF BERKELEY 

F r f u r t h c r info r m a t i o n w rite 
The Secretary 

THE BERKELEY CHAMBER OF COMMERCE 
Berkeley, California 



61 




THIS MAP SHOWS BERKELEY'S STRONG POSITION AS A COMMERCIAL CITY, AND ITS CHIEF TRADE ROUTES 
62 



Any representative of the Southern Pacific Traffic Department noted below will 
be pleased to furnish further information, including railway rates and service. 

E. O. McCoRMiCK, Vice-President San Francisco, Cal. 

Chas. S. Fee, Passenger Traffic Manager San Francisco, Cal. 

Jas. Horsburgh, Jr., General Passenger Agent San Francisco, Cal. 

E. E. Wade, .\ss't General Passenger .\gcnt San Francisco, Cal. 

H. R. JuDAH, Ass't General Passenger Agent San Francisco, Cal. 

F. C. Lathrop, Ass't General Passenger .\gent San Francisco, Cal. 

J. M. Fulton, Ass't General P;isscnger .Agent Reno, Nev. 

F. E. Batturs, General Passenger Agent, 600 South Spring St Los Angeles, Cal. 

John M. Scott, General Passenger .\gent Portland, Ore. 

T. J. Anderson, General Passenger Agent, Sunset Central Lines Houston, Texas 

Jos. Hellen, Ass't General Passenger .Agent, Sunset Central Lines Houston, Texas 

J. H. R. Parsons, Gen. Pass, .\gent, M. L. & T. R. R. & S. S. Co New Orleans, La. 

E. W. Clapp, General Passenger -Agent, .\rizona Eastern R. R Tucson, .Ariz. 

H. Lawton, Gen. Pass. Agent, Sonora Ry., and .Sou. Pac. of Mexico Guaymas, Mex. 

Geo. F. J.4CKSON, .Ass't Gen. Pass. .Agent, Sonora Ry., and Sou. Pac. of Mexico Guaymas, Mex. 

R. B. Miller, Trafftc Manager, O.-W. R. R. & N. Co Portland, Ore. 

Wm. McMurray, Gen. Pass. Agent, O.-W. R. R. & N. Co Portland, Ore. 

G. W. Roberts, D. P. Agent, O.-W. R. R. & N. Co Astoria, Ore. 

W. B. Johnson, .Agent Piper Bldg., Baltimore, Md. 

E. A. Mitchell, Agent Berkeley, Cal. 

O. P. Bartlett, General .Agent 1901 First Ave., Birmingham, .Ala. 

J. H. Glynn, New England .Agent 12 Milk St., Boston, Mass. 

F. D. Wilson, D. P. & F. Agent, O.-W. R. R. & N. Co 2 N. Main St., Butte, Mont. 

F. T. Brooks, Dist. Pass. Agent 11 East Swan St., Buffalo, N. Y. 

W. G. Neimyer, General Agent 73 West Jackson Blvd., Chicago, 111. 

W. H. Connor, General .Agent 53 Fourth Ave. East, Cincinnati, Ohio 

G. B. HiLD, General .Agent 305 Williamson Bldg., Cleveland, Ohio 

W. K. McAllister, General .Agent 313 Railway Exchange Bldg., Denver, Colo. 

J. W. Turtle, Traveling Passenger Agent 310 West Fifth St., Des Moines, Iowa 

E. A. Macon, General Agent it Fort St., Detroit, Mich. 

W. C. McCoRMicK, General .Agent, G. H. & S. A. Ry 206 North Oregon St., El Paso, Texas 

J. F. HixsoN, Dist Passenger and Freight Agent 1013 J St., Fresno, Cal. 

H. G. Kaill, a. G. p. .a 901 Walnut St., Kansas City, Mo. 

F. S. McGiNNis, Dist. Pass. Agent 600 South Spring St., Los Angeles, Cal. 

G. R. Hackley, General Agent .Avenida Juarez, No. 12, Mexico City, Mex. 

L. L. Davis, Commercial Agent 221 Grand Ave., Milwaukee, Wis. 

F. H. Carter, District Passenger Agent 25 South Third St., Minneapolis, Minn. 

L. H. Nutting, Gen. Eastern Passenger Agent i, 366 and 1158 Broadway, New York, N. Y. 

L. Richardson, Dist. Pass, and Freight .Agent Broadway and 13th St., Oakland, Cal. 

Paul L. Beemer, City Agent 2514 Washington St., Ogden, Utah 

R. J. Smith, .Agent 632 Chestnut St., Philadelphia, Pa. 

G. G. Herring, General Agent 539 Smithlield St., Pittsburg, Pa. 

C. W. Stinger, City Ticket Agent Third and Washington Sts., Portland, Ore. 

Jas. O'Gara, District Passenger and Freight Agent 801 K St., Sacramento, Cal. 

L. J. Kyes, Dist. Pass. Agent 156 Main St., Salt Lake City, Utah 

A. D. Hagaman, Commercial Agent 901 Fifth St., San Diego, Cal. 

A. S. Mann, District Passenger Agent Flood Bldg., San Francisco, Cal. 

Fred S. Shoup, Agent Palace Hotel, San Francisco, Cal. 

E. Shillingsburg, Dist. Pass, and Freight .Agent 40 East Santa Clara St., San Jose, Cal. 

E. E. Ellis, District Passenger Agent 716 Second .Ave., -Seattle, Wash. 

A. MacCorquodale, D. P. Agent, O.-W. R. R. & N. Co 603 Sprague Ave., Spokane, Wash. 

A. J. Dutcher, General Agent 31S-317 North Ninth St., St. Louis, Mo. 

Robt. Lee, District Passenger Agent 1117-19 Pacific .Ave., Tacoma, Wash. 

R. Burns, Dist. Frt. and Pass. Agent, O.-W. R. R. & N. Co 21 Main St., Walla Walla, Wash. 

A. J. PosTON, Gen. .Agent, Washington-Sunset Route 90s F St., N. W., Washington, D. C. 

Rudolph Falck, General European .Agent, .Amcrikahaus, 25, 27 Ferdinand Strasse, Hamburg, Germany; 49 Leadenhall St., 
London, E. C, England; 22 Cockspur St., London, England; 25 Water St., Liverixx)l, England; 118 Wynhaven S. S. Rotterdam, 
Netherlands; 11 Rue des Pcignes, Antwerp, Belgium; 39 Rue St. Augustin, Paris, France. 

SUNSET, The Pacific Monthly 

THE MAGAZINE THAT TELLS ABOUT THE WEST 

15 cents a copy $1.50 a year 

Sunset Information Bureaus — 460 Fourth St., San Francisco; 

Pacific Electric Building, Los Angeles; 1158 Broadway, New 

York; 12 Milk Street, Boston; Flood Building, San Francisco 

Information on the West can also be secured of the Foster & Reynolds Co., New York, Washington, 

Philadelphia, Atlantic City and Chicago 

63 




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JANE K. SATHER CAMPANILE DONATED TO THE UNIVERSITY 



LIBRARY OF CONGRESS 



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